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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com

October 07, 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.

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A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation

November 02, 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

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What is Your Recession Sales Strategy? by Oracle Corporation

January 26, 2009 - (Free Research) This study measures the effects of the recession on sales organizations and found that the mainstream response to the challenge of selling through a recession be generally off target.

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actiTIME 2.0 - Time-Tracking Software by Actimind, Inc.

September 30, 2009 - (Free Research) actiTIME is a time-tracking application for small and medium size teams. It helps improve business process, analyze performance and reduce costs. It provides an easy way to track time, manage job assignments, generate reports and prepare billing data.

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc

February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM

July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.

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Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM

July 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.

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Increase Your Returns Using Event-Based Marketing by Infor CRM

July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

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